SEO Basics and Optimization
Coursebank
Course Overview
93% of all online interactions start with a search engine. From building brand equity to increasing sales, search engine optimization is one of the most cost-effective strategies for businesses in achieving their goals.
In this course, you’ll learn how you can reach your audience in key moments that matter and boost website visibility on search engines. It will discuss the fundamentals of SEO, and how you can implement optimization strategies for on-page and off-page SEO. You’ll also learn how you can create a long-term content strategy and analyze SEO performance.
What You Will Learn
At the end of this course, you will be able to:
- define the basics of search engine optimization
- identify optimization tools and techniques for on-page and off-page SEO
- discover how you can conduct keyword research and effective content planning
- determine how you can measure SEO performance and develop actionable insights
Course Content
Week 1: SEO Foundations
8 Videos | 2 Activities
8 Videos
- Welcome to the course!
- The Value of Search Engine Optimization
- How Search Engines Work
- Elements of an SEO Audit
- Keyword Research
- Google Keyword Planner
- Evaluating Keywords
- Short-tail Keywords
2 Activities
- Recall Activity
- Exit Assessment
Week 2: On-page and Off-page SEO
7 Videos | 2 Activities
8 Videos
- On-page SEO Basics
- Text Optimization
- Image Optimization
- Personalization and SEO
- Creating Effective SEO Content
- Internal and External Links
- Finding Link-Building Opportunities
2 Activities
- Recall Activity
- Exit Assessment
Week 3: Getting Started with Your Content Strategy
3 Videos | 2 Activities
3 Videos
- Creating a Content Strategy for SEO
- Optimizing your Content
- Promoting Content Across Various Platforms
2 Activities
- Recall Activity
- Exit Assessment
Week 4: Measuring SEO Performance
2 Videos | 2 Activities
2 Videos
- Analyzing SEO Performance
- Measuring Content Performance
2 Activities
- Recall Activity
- Exit Assessment