Digital Marketing Analytics: Metrics and ROI
Coursebank
Course Overview
Over the next four weeks, we will be delving into the realm of Digital Marketing Analytics, equipping you with a comprehensive understanding of its core concepts. By the end of this program, you will be able to apply your newfound knowledge to evaluate the performance and success of your digital marketing campaigns with ease. Gain valuable insights into how Digital Analytics impacts your marketing strategies and measure your progress towards achieving your goals.
What You Will Learn
Upon the end of this online course you are expected to:
- discover how to set-up a digital marketing analytics plan
- translate success measures into actionable digital marketing strategies
Course Content
Week 1: Fundamentals of Digital Marketing Analytics
6 Videos | 2 activities
6 Videos
- Welcome to the course!
- Portfolio
- The What of DMA
- The How of DMA
- The Why of DMA
- Summary
2 activities
- Recall Activity
- Exit Assessment
Week 2: Digital Marketing Objectives, KPIs and Metrics
6 Videos | 2 activities
6 Videos
- Understanding Digital Marketing Objectives
- Understanding Digital Marketing Audience
- Understanding Digital Marketing Channels
- What are KPIs and Metrics
- What are the Digital Marketing Metrics You Need to Know
- Summary
2 activities
- Recall Activity
- Exit Assessment
Week 3: Share More of Your Work
5 Videos | 2 activities
5 Videos
- What is DMA Mapping
- What are the Components of a DMA Mapping Chart
- Understanding the Metrics and Action Plan
- Summary
2 activities
- Recall Activity
- Exit Assessment
Week 4: Digital Analytics Tools and Trends
4 Videos | 2 activities
4 Videos
- Overview on Google Analytics
- Overview on Social Analytics – Facebook and Instagram
- Latest Trends and Innovation on DMA
- Key Takeaways
2 activities
- Recall Activity
- Exit Assessment
You can apply for access to the 36 FREE online courses by filling out this registration form. Your registration will be processed in 1-2 business days, and you will be notified via email once access is granted.