Planning and Executing a Digital Marketing Strategy
Coursebank
Course Overview
Through this course, you will gain invaluable knowledge on effectively selling your products online. From setting up ads on Facebook and Instagram to monitoring their performance, you will learn the skills required to drive successful ad campaigns. Additionally, you will develop a deeper understanding of how analytics can provide valuable insights into what drives success in the digital marketplace. This comprehensive course will equip you with the tools and expertise needed to achieve your online sales goals.
What You Will Learn
At the end of this course, you will be able to:
- set up your shop on Facebook and Instagram and promote your brand online
- learn how to set up ads on Facebook and Instagram for your business
- identify KPIs for your Facebook and Instagram ads and define ad metrics to measure success
- read dashboards and get relevant insights to grow and scale your brand
Course Content
Week 1: Sell your Products Online
4 Videos | 2 Activities
4 Videos
- Welcome to the course!
- Setup Shop on Facebook
- Setup Shop on Instagram
- Summary
2 Activities
- Recall Activity
- Exit Assessment
Week 2: Setup Ads to Grow your Brand
3 Videos | 2 Activities
3 Videos
- Setup Ads on Facebook: How it Works
- Setup Ads on Instagram: How it Works
- Summary
2 Activities
- Recall Activity
- Exit Assessment
Week 3: Monitor Ad Metrics and Performances
7 Videos | 2 Activities
7 Videos
- Return on ad Spend
- Leads
- Clickthrough Rates
- Follower Growth
- Reach
- Engagement Traffic
- Summary
2 Activities
- Recall Activity
- Exit Assessment
Week 4: Facebook and Instagram Ad Insights
3 Videos | 2 Activities
3 Videos
- Navigating Facebook Business Suite: How to Use the Ad Dashboard
- Navigating Instagram Business Suite: How to Use the Ad Dashboard
- Key Takeaways
2 Activities
- Recall Activity
- Exit Assessment
You can apply for access to the 36 FREE online courses by filling out this registration form. Your registration will be processed in 1-2 business days, and you will be notified via email once access is granted.