Establishing Brand and Visual Identity
Coursebank
Course Overview
The course focuses on how to develop and design personal branding, such as logos, slogans and a branding kit. This means, learners will discover how to start making a brand and grasp the importance of various aspects to consider in strengthening brand development. Furthermore, it tackles an in-depth understanding of the use of color palettes, typefaces and styles in creating mockups to ultimately make a brand book. The activities will highlight the collation of our materials from basic branding to a brand book.
What You Will Learn
At the end of this course, you will be able to:
- determine how to plan and choose branding visuals
- create brand visuals and compile it in a brand book
Course Content
Week 1: Plan your Brand
8 Videos | 1 Activity
8 Videos
- Welcome to the course!
- Brand Planning
- Color Palette
- Typeface and Styles
- Logo Creation
- Banner
- Activity: Brand Kit
- Summary
1 Activity
- Exit Assessment
Week 2: Prepare your Brand Style
5 Videos | 1 Activity
5 Videos
- Typeface Guidelines
- Image Treatments
- Logo Variations
- Activity: Brand Style Guide
- Summary
1 Activity
- Exit Assessment
Week 3: Personal Brand Design Set
5 Videos | 1 Activity
5 Videos
- Mockups
- Social Media templates
- Personalization
- Activity: Brand Design
- Summary
1 Activity
- Exit Assessment
Week 4: Your Very Own Brand Book
6 Videos | 1 Activity
6 Videos
- Brand Book
- Preparing Assets
- Profile Details
- Text Content and Image Captions
- Activity: Brand Book
- Key Takeaways
1 Activity
- Exit Assessment