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Establishing Brand and Visual Identity


Course Overview

The course focuses on how to develop and design personal branding, such as logos, slogans and a branding kit. This means, learners will discover how to start making a brand and grasp the importance of various aspects to consider in strengthening brand development. Furthermore, it tackles an in-depth understanding of the use of color palettes, typefaces and styles in creating mockups to ultimately make a brand book. The activities will highlight the collation of our materials from basic branding to a brand book.

What You Will Learn

At the end of this course, you will be able to:

  • determine how to plan and choose branding visuals
  • create brand visuals and compile it in a brand book

Course Content

Week 1: Plan your Brand

8 Videos | 1 Activity

8 Videos

  • Welcome to the course!
  • Brand Planning
  • Color Palette
  • Typeface and Styles
  • Logo Creation
  • Banner
  • Activity: Brand Kit
  • Summary

1 Activity

  • Exit Assessment

Week 2: Prepare your Brand Style

5 Videos | 1 Activity

5 Videos

  • Typeface Guidelines
  • Image Treatments
  • Logo Variations
  • Activity: Brand Style Guide
  • Summary

1 Activity

  • Exit Assessment

Week 3: Personal Brand Design Set

5 Videos | 1 Activity

5 Videos

  • Mockups
  • Social Media templates
  • Personalization
  • Activity: Brand Design
  • Summary

1 Activity

  • Exit Assessment

Week 4: Your Very Own Brand Book

6 Videos | 1 Activity

6 Videos

  • Brand Book
  • Preparing Assets
  • Profile Details
  • Text Content and Image Captions
  • Activity: Brand Book
  • Key Takeaways

1 Activity

  • Exit Assessment
  1. Course Number

  2. Classes Start

  3. Estimated Effort

    2 hrs./week (8 hours)
  4. Price