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Storytelling Using Data

Development Academy of the Philippines
Enrollment is Closed

Course Overview

This course builds on the prerequisite course on Data Visualization Fundamentals by combining effective data visuals into a wider strategy of effective communication and presentation of data. In this course, the participants will be equipped with the tools to capture the attention of audiences, to build up excitement about the data, and facilitate these with a combination of visuals and presentation skills. The course includes an overview of data storytelling, a breakdown of the key elements of a data story, a primer on data visualization and its best practices, a detailed study of the presentation components of a data story, and finally, a primer on data storytelling ethics.

What You Will Learn

Upon completion of this course, the learners are expected to:

  • understand data storytelling and its elements;
  • gain skills in presentation by understanding its components: content, structure, packaging and human element; and
  • learn and apply strategies and techniques in data storytelling, which will effectively engage the audience.


You will need a computer or laptop with Microsoft Excel installed. Computer or laptop requirements are:

  • For Windows: Core i3 or better, 4GB RAM or better, MS Excel 2007 or better
  • For MacBook: ideally MS Excel 2013 or newer should be installed (some functions require this version on the Mac). If the version of MS Excel is 2011, download and install StatPlus.

Note to SPARTA scholars: Upon enrollment, you will have 6 months to finish a SPARTA course. Failure to complete the course in 6 months and/or inactivity for 3 months will result in course access revocation.

Course Instructor

Course Staff Image #1

Gabriel Kristopher Soong

Subject Matter Expert

Course Content

Week 1: Defining Data Storytelling

5 Videos | 1 Activity

5 Videos

  • Welcome to the course!
  • Why is Data Storytelling NOT Data Visualization? (2 Videos)
  • Data Storytelling: A Form of Communication
  • Data, Visuals, and Narratives

1 Activity

  • Recall Activity

Week 2: Review of Data Visualization

5 Videos | 1 Activity

5 Videos

  • Types of Data Visualization
  • Storytelling with Data by Cole Knaflic (2 videos)
  • Content
  • 3Ps: Principles of Effective Content

1 Activity

  • Recall Activity

Week 3: How to Build a Story

4 Videos | 1 Activity

4 Videos

  • Opening
  • Body
  • Closing
  • Formats of Structure

1 Activity

  • Recall Activity

Week 4: How to Deliver a Story

6 Videos | 2 Activities

6 Videos

  • Verbal and Non-Verbal
  • Before, During, and After
  • Principles
  • Establish the Context
  • Ethical Considerations
  • Key Takeaways

2 Activities

  • Recall Activity
  • Capstone Project
  1. Course Number

  2. Classes Start

  3. Classes End

  4. Estimated Effort

    1-2 hours/week (8 hours)
  5. Price