Fundamentals of Marketing
Department of Information and Communications Technology
Enrollment in this course is by invitation only
Course Overview
Learn the basics on how to create your digital presence online: from knowing your online customers, setting up your marketing goals, identifying social media channels, creating content and measuring online efforts.
What You Will Learn
At the end of this course, you will be able to:
- evaluate online audiences behaviors, wants, and needs
- set up SMART marketing goals
- identify social channels to create relationship with customers
- create and define success of your online content
Course Instructor
Jazelle Castillo
Subject Matter Expert
Course Content
Week 1: Understanding your Online Audiences
8 Videos | 2 Activities
8 Videos
- Welcome to the course!
- What is an online audience?
- What are the types of online audiences for my brand?
- How do I determine my online audiences?
- Needs
- Demographics
- Motivations and Behavior
- Summary
2 Activities
- Let's Recall
- Exit Assessment
Week 2: Setting up your Marketing Goals
4 Videos | 2 Activities
4 Videos
- What is S.M.A.R.T.?
- Why do S.M.A.R.T goals matter?
- S.M.A.R.T Goals Process
- Summary
2 Activities
- Let's Recall!
- Exit Assessment
Week 3: Identifying Social Channels
6 Videos | 2 Activities
6 Videos
- YouTube
- TikTok
- Summary
2 Activities
- Let's Recall
- Exit Assessment
Week 4: Creating and Measuring Online Content
3 Videos | 2 Activities
3 Videos
- Introducing the 5-Step Content Calendar Process
- AIDA Model
- Key Takeaways
2 Activities
- Recall Activity
- Exit Assessment
You can apply for access to the 36 FREE online courses by filling out this registration form. Your registration will be processed in 1-2 business days, and you will be notified via email once access is granted.