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Fundamentals of Marketing


Department of Information and Communications Technology
Enrollment in this course is by invitation only

Course Overview

Learn the basics on how to create your digital presence online: from knowing your online customers, setting up your marketing goals, identifying social media channels, creating content and measuring online efforts.

What You Will Learn

At the end of this course, you will be able to:

  • evaluate online audiences behaviors, wants, and needs
  • set up SMART marketing goals
  • identify social channels to create relationship with customers
  • create and define success of your online content

Course Instructor

Course Staff Image #1

Jazelle Castillo

Subject Matter Expert

Course Content

Week 1: Understanding your Online Audiences

8 Videos | 2 Activities

8 Videos

  • Welcome to the course!
  • What is an online audience?
  • What are the types of online audiences for my brand?
  • How do I determine my online audiences?
  • Needs
  • Demographics
  • Motivations and Behavior
  • Summary

2 Activities

  • Let's Recall
  • Exit Assessment

Week 2: Setting up your Marketing Goals

4 Videos | 2 Activities

4 Videos

  • What is S.M.A.R.T.?
  • Why do S.M.A.R.T goals matter?
  • S.M.A.R.T Goals Process
  • Summary

2 Activities

  • Let's Recall!
  • Exit Assessment

Week 3: Identifying Social Channels

6 Videos | 2 Activities

6 Videos

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • TikTok
  • Summary

2 Activities

  • Let's Recall
  • Exit Assessment

Week 4: Creating and Measuring Online Content

3 Videos | 2 Activities

3 Videos

  • Introducing the 5-Step Content Calendar Process
  • AIDA Model
  • Key Takeaways

2 Activities

  • Recall Activity
  • Exit Assessment
  1. Course Number

    DICT-DM001
  2. Classes Start

    TBA
  3. Estimated Effort

    2 hrs./week (8 hours)
  4. Price

    Free