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Digital Marketing Channels and Funnel


Department of Information and Communications Technology
Enrollment in this course is by invitation only

Course Overview

Learn digital marketing channels to promote your brand: using social media, search engine optimization and content marketing; define marketing funnels and set up your digital presence for success.

What You Will Learn

At the end of this course, you will be able to:

  • create social media pages
  • learn SEO and optimization basics
  • identify content marketing types and examples
  • setup and measure digital presence for success

Course Content

Week 1: Using Social Media Marketing to promote your Brand

13 Videos | 1 Activity

13 Videos

  • Welcome to the course!
  • Course Overview
  • Overview
  • Quick Recap: Social Media Channels
  • Facebook and Instagram Marketing
  • Twitter Marketing
  • YouTube Marketing
  • Tiktok Marketing
  • Facebook and Instagram
  • Twitter
  • YouTube
  • Tiktok
  • Summary

1 Activity

  • Exit Assessment

Week 2: Using SEO Marketing to promote your Brand

6 Videos | 1 Activity

6 Videos

  • Overview
  • What is S.E.O?
  • What is Google Analytics?
  • What is Google Adwords?
  • Tips in using SEO for your brand
  • Summary

1 Activity

  • Exit Assessment

Week 3: Content Marketing

5 Videos | 1 Activity

5 Videos

  • Overview
  • What is Inbound Marketing?
  • What are the different content formats of Inbound Marketing?
  • What is Outbound Marketing?
  • What are the different content formats of Outbound Marketing?
  • Summary

1 Activity

  • Exit Assessment

Week 4: Setting up your Digital Presence for Success

8 Videos | 1 Activity

8 Videos

  • Overview
  • TOFU: Top of the Funnel
  • MOFU: Middle of the Funnel
  • BOFU: Bottom of the Funnel
  • define metrics for generating leads
  • define metrics for selling online
  • Other success metrics
  • Key Takeaways

1 Activity

  • Exit Assessment
  1. Course Number

    DICT-DM002
  2. Classes Start

    TBA
  3. Estimated Effort

    2 hrs./week (8 hours)
  4. Price

    Free