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Digital Marketing Channels and Funnel


Department of Information and Communications Technology
Enrollment in this course is by invitation only

Course Overview

Learn digital marketing channels to promote your brand using social media, search engine optimization and content marketing; define marketing funnels, and set up your digital presence for success.

What You Will Learn

At the end of this course, you will be able to:

  • create social media pages
  • recognize the SEO and optimization basics
  • identify content marketing types and examples
  • determine how to set up and measure digital presence for success

Course Instructor

Course Staff Image #1

Jazel Castillo

Subject Matter Expert


Course Content

Week 1: Using Social Media Marketing To Promote Your Brand

13 Videos | 2 Activities

13 Videos

  • Welcome to the course!
  • Course Overview
  • Overview
  • Quick Recap: Social Media Channels
  • Facebook and Instagram Marketing
  • Twitter Marketing
  • YouTube Marketing
  • Tiktok Marketing
  • Facebook and Instagram
  • Twitter
  • YouTube
  • Tiktok
  • Summary

2 Activities

  • Recall Activities
  • Exit Assessment

Week 2: Using SEO Marketing To Promote Your Brand

6 Videos | 2 Activities

6 Videos

  • Overview
  • What is S.E.O?
  • What is Google Analytics?
  • What is Google Adwords?
  • Tips in using SEO for your brand
  • Summary

2 Activities

  • Recall Activities
  • Exit Assessment

Week 3: Content Marketing

6 Videos | 2 Activities

6 Videos

  • Overview
  • What is Inbound Marketing?
  • What are the different content formats of Inbound Marketing?
  • What is Outbound Marketing?
  • What are the different content formats of Outbound Marketing?
  • Summary

2 Activities

  • Recall Activities
  • Exit Assessment

Week 4: Setting Up Your Digital Presence for Success

8 Videos | 2 Activities

8 Videos

  • Overview
  • What is a Marketing Funnel (TOFU Funnel)?
  • What is a Marketing Funnel (MOFU Funnel)?
  • What is a Marketing Funnel (BOFU Funnel)?
  • Defining Metrics for Generating Leads
  • Defining Metrics for Selling Online
  • Other Success Metrics
  • Key Takeaways

2 Activities

  • Recall Activities
  • Exit Assessment
  1. Course Number

    DICT-DM002
  2. Classes Start

    TBA
  3. Estimated Effort

    2 hrs./week (8 hours)
  4. Price

    Free