Digital Marketing Channels and Funnel
Department of Information and Communications Technology
Enrollment in this course is by invitation only
Course Overview
Learn digital marketing channels to promote your brand using social media, search engine optimization and content marketing; define marketing funnels, and set up your digital presence for success.
What You Will Learn
At the end of this course, you will be able to:
- create social media pages
- recognize the SEO and optimization basics
- identify content marketing types and examples
- determine how to set up and measure digital presence for success
Course Instructor
Jazel Castillo
Subject Matter Expert
Course Content
Week 1: Using Social Media Marketing To Promote Your Brand
13 Videos | 2 Activities
13 Videos
- Welcome to the course!
- Course Overview
- Overview
- Quick Recap: Social Media Channels
- Facebook and Instagram Marketing
- Twitter Marketing
- YouTube Marketing
- Tiktok Marketing
- Facebook and Instagram
- YouTube
- Tiktok
- Summary
2 Activities
- Recall Activities
- Exit Assessment
Week 2: Using SEO Marketing To Promote Your Brand
6 Videos | 2 Activities
6 Videos
- Overview
- What is S.E.O?
- What is Google Analytics?
- What is Google Adwords?
- Tips in using SEO for your brand
- Summary
2 Activities
- Recall Activities
- Exit Assessment
Week 3: Content Marketing
6 Videos | 2 Activities
6 Videos
- Overview
- What is Inbound Marketing?
- What are the different content formats of Inbound Marketing?
- What is Outbound Marketing?
- What are the different content formats of Outbound Marketing?
- Summary
2 Activities
- Recall Activities
- Exit Assessment
Week 4: Setting Up Your Digital Presence for Success
8 Videos | 2 Activities
8 Videos
- Overview
- What is a Marketing Funnel (TOFU Funnel)?
- What is a Marketing Funnel (MOFU Funnel)?
- What is a Marketing Funnel (BOFU Funnel)?
- Defining Metrics for Generating Leads
- Defining Metrics for Selling Online
- Other Success Metrics
- Key Takeaways
2 Activities
- Recall Activities
- Exit Assessment