![Course Staff Image #1](/assets/courseware/v1/ab71b80bbcceb567c19c113607c8877f/asset-v1:DICT+DICT-DM002+2022_Q1+type@asset+block/Jazelle_SME.png)
Digital Marketing Channels and Funnel
Department of Information and Communications Technology
Enrollment in this course is by invitation only
![](/asset-v1:DICT+DICT-DM002+2022_Q1+type@asset+block@DICT-DM002.jpg)
Course Overview
Learn digital marketing channels to promote your brand using social media, search engine optimization and content marketing; define marketing funnels, and set up your digital presence for success.
What You Will Learn
At the end of this course, you will be able to:
- create social media pages
- recognize the SEO and optimization basics
- identify content marketing types and examples
- determine how to set up and measure digital presence for success
Course Instructor
![Course Staff Image #1](/assets/courseware/v1/ab71b80bbcceb567c19c113607c8877f/asset-v1:DICT+DICT-DM002+2022_Q1+type@asset+block/Jazelle_SME.png)
Jazel Castillo
Subject Matter Expert
Course Content
Week 1: Using Social Media Marketing To Promote Your Brand
13 Videos | 2 Activities
13 Videos
- Welcome to the course!
- Course Overview
- Overview
- Quick Recap: Social Media Channels
- Facebook and Instagram Marketing
- Twitter Marketing
- YouTube Marketing
- Tiktok Marketing
- Facebook and Instagram
- YouTube
- Tiktok
- Summary
2 Activities
- Recall Activities
- Exit Assessment
Week 2: Using SEO Marketing To Promote Your Brand
6 Videos | 2 Activities
6 Videos
- Overview
- What is S.E.O?
- What is Google Analytics?
- What is Google Adwords?
- Tips in using SEO for your brand
- Summary
2 Activities
- Recall Activities
- Exit Assessment
Week 3: Content Marketing
6 Videos | 2 Activities
6 Videos
- Overview
- What is Inbound Marketing?
- What are the different content formats of Inbound Marketing?
- What is Outbound Marketing?
- What are the different content formats of Outbound Marketing?
- Summary
2 Activities
- Recall Activities
- Exit Assessment
Week 4: Setting Up Your Digital Presence for Success
8 Videos | 2 Activities
8 Videos
- Overview
- What is a Marketing Funnel (TOFU Funnel)?
- What is a Marketing Funnel (MOFU Funnel)?
- What is a Marketing Funnel (BOFU Funnel)?
- Defining Metrics for Generating Leads
- Defining Metrics for Selling Online
- Other Success Metrics
- Key Takeaways
2 Activities
- Recall Activities
- Exit Assessment
You can apply for access to the 36 FREE online courses by filling out this registration form. Your registration will be processed in 1-2 business days, and you will be notified via email once access is granted.