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Copywriting: Basics, Advertising Copy, Trends in Art and Design


Department of Information and Communications Technology
Enrollment in this course is by invitation only

Course Overview

This course covers the basics of copywriting, creating copies for advertisements and copywriting trends in art and design. This course consists of 4 modules and 4 objective assessments to integrate and utilize the copywriting knowledge and skills learned in the course.

What You Will Learn

At the end of this course, you will be able to:

  • develop an understanding of the basics of copywriting
  • create effective copies and compelling content
  • write powerful and persuasive copies for ads
  • create effective copies that complement the visuals

Course Content

Week 1: Copywriting Basics

10 Videos | 1 Activity

10 Videos

  • Welcome to the course!
  • Etymology of ‘Copy’
  • Definition of copywriting, brilliant copywriting and copywriter
  • Types of copywriting
  • Slogans and taglines
  • Sample ads with creative copies
  • The why behind understanding your product
  • Steps on how to understand your product
  • Copywriting formulas
  • Summary

1 Activity

  • Exit Assessment

Week 2: Effective Copywriting

4 Videos | 1 Activity

4 Videos

  • Elements that make copywriting great
  • 4 Frameworks for writing effective copies
  • 6 Important copywriting rules
  • Summary

1 Activity

  • Exit Assessment

Week 3: Crafting the Advertising Copy

9 Videos | 1 Activity

9 Videos

  • The Big Idea defined
  • How to generate the big idea
  • What is a CTA?
  • How to write compelling CTAs
  • What is a USP?
  • How to write your USP?
  • Importance of brand voice
  • How to develop your brand voice
  • how to identify your target market and buyer persona
  • 8 steps on how to write copies for ads
  • Definition of headline
  • What to write as a headline
  • How to test your copies
  • Things to consider in editing your copies
  • Summary

1 Activity

  • Exit Assessment

Week 4:Creativity in Copywriting

6 Videos | 1 Activity

6 Videos

  • Sample advertising techniques for your ads
  • Definition of Creativity
  • Share a Coke Campaign
  • Study from Harvard Business Review
  • Places Where photos add value to your copy
  • Key Takeaways

1 Activity

  • Exit Assessment
  1. Course Number

    DICT-DM003
  2. Classes Start

    TBA
  3. Estimated Effort

    2 hrs./week (8 hours)
  4. Price

    Free