Social Media Marketing
Department of Information and Communications Technology
Enrollment in this course is by invitation only
Course Overview
This course will teach you how to maximize social media marketing for your brand and use of social media platforms to connect with your audience to create and build your brand, engage with your audience, drive online traffic, and to ultimately lead to further increase of sales.
This involves publishing great content on your social media platforms / profiles, listening to and engaging to your followers/subscribers, analyzing your results, and running social media advertisements.
This course would educate learners on how to market your brand in the following social media platforms: Facebook, Instagram, and YouTube
What You Will Learn
At the end of this course, you will be able to:
- gain knowledge on how to maximize social media marketing per platform, specifically Facebook, Instagram and YouTube
- discover the different ways of growing your social media platforms
- recognize how to increase your social media community
- determine how to engage with your followers/subscribers
- create engagement strategies to increase customer loyalty that would ultimately lead to sales
Course Instructor
Anthony Manalo
Subject Matter Expert
Course Content
Week 1: Social Media Marketing
12 Videos | 2 Activities
12 Videos
- Welcome to the course!
- The History and Evolution of Social Media
- How Social Media affects our day-to-day life
- Social Media Categories for Marketing
- The Right Social Media Category For You
- Global Landscape of Social Media
- Local Landscape of Social Media
- Six Key Values of Social Media Marketing
- Summary
2 Activities
- Recall Activities
- Exit Assessment
Week 2: Facebook Playbook
11 Videos | 2 Activities
11 Videos
- Facebook Overview
- How to setup your Business Page
- The different types of Facebook posts
- 4 Easy ways to know and captivate your FB Audience
- Key objectives to integrate to your FB Marketing Strategy
- Creating Facebook Marketing Strategy in Six Simple Stages
- Key Performance Indicators
- Quantitative KPI
- Qualitative KPI
- Quantitative vs Qualitative KPI
- Summary
2 Activities
- Recall Activities
- Exit Assessment
Week 3: Instagram Worthy
9 Videos | 2 Activities
9 Videos
- What is Instagram?
- How Instagram Changed Human Behavior
- Facebook vs Instagram
- How to setup your Instagram business account
- Key things to remember when setting up your business account
- Understanding your IG objectives and goals
- Key Things to Remember
- Instagram Insights Tool
- Summary
2 Activities
- Recall Activities
- Exit Assessment
Week 4: Youtube Worthy
11 Videos | 3 Activities
11 Videos
- YouTube Overview
- The value of YouTube and how it affects our daily lives
- YouTube key takeaways
- The different features of YouTube
- How to create your YouTube channel
- Creative Video Contents for YouTube
- How to optimize your videos for SEO
- How to market your YouTube channel
- How to monetize your YouTube channel
- Measuring Success in YouTube
- Key Takeaways
3 Activities
- Recall Activities
- Exit Assessment
- Final Exam