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Social Media Marketing


Department of Information and Communications Technology
Enrollment in this course is by invitation only

Course Overview

This course will teach you how to maximize social media marketing for your brand and use of social media platforms to connect with your audience to create and build your brand, engage with your audience, drive online traffic, and to ultimately lead to further increase of sales.

This involves publishing great content on your social media platforms / profiles, listening to and engaging to your followers/subscribers, analyzing your results, and running social media advertisements.

This course would educate learners on how to market your brand in the following social media platforms: Facebook, Instagram, and YouTube

What You Will Learn

At the end of this course, you will be able to:

  • gain knowledge on how to maximize social media marketing per platform, specifically Facebook, Instagram and YouTube
  • learn the different ways of growing your social media platforms
  • recognize how to increase your social media community
  • determine how to engage with your followers/subscribers
  • create engagement strategies to increase customer loyalty that would ultimately lead to sales

Course Content

Week 1: Social Media Marketing

12 Videos | 1 Activity

12 Videos

  • Welcome to the course!
  • Overview about Social Media
  • The History and Evolution of Social Media
  • How Social Media affects our day-to-day life
  • Quick Recap: Social Media Channels
  • Social Media Categories for Marketing
  • The Right Social Media Category For You
  • Overview of the digital landscape of Social Media
  • Global Landscape of Social Media
  • Local Landscape of Social Media
  • Key Values of Social Media Marketing
  • Summary

1 Activity

  • Exit Assessment

Week 2: Facebook Playbook

10 Videos | 1 Activity

10 Videos

  • Overview
  • How to setup your Business Page
  • The different types of Facebook posts
  • 4 Easy ways to know and captivate your FB Audience
  • Key objectives to integrate to your FB Marketing Strategy
  • Key Performance Indicators
  • Quantitative KPI
  • Qualitative KPI
  • Quanti vs Quali KPI
  • Summary

1 Activity

  • Exit Assessment

Week 3: Instagram Worthy

10 Videos | 1 Activity

10 Videos

  • Overview
  • What is Instagram?
  • How Instagram Changed Human Behavior
  • Facebook vs Instagram
  • How to setup your Instagram business account
  • Key things to remember when setting up your business account
  • Understanding your IG objectives and goals
  • Key Things to Remember
  • Instagram Insights Tool
  • Summary

1 Activity

  • Exit Assessment

Week 4: Youtube Worthy

12 Videos | 1 Activity

12 Videos

  • Overview
  • The value of YouTube and how it affects our daily lives
  • YouTube key takeaways
  • The different features of YouTube
  • How to create your YouTube channel
  • The Ultimate YouTube Marketing Guide
  • Creative Video contents for YouTube
  • How to optimize your videos for SEO
  • How to market your YouTube channel
  • How to monetize your YouTube channel
  • Measuring Success in YouTube
  • Key Takeaways

1 Activity

  • Exit Assessment
  1. Course Number

    DICT-DM004
  2. Classes Start

    TBA
  3. Estimated Effort

    2 hrs./week (8 hours)
  4. Price

    Free