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SEO Basics and Optimization

Department of Information and Communications Technology
Enrollment in this course is by invitation only

Course Overview

93% of all online interactions start with a search engine. From building brand equity to increasing sales, search engine optimization is one of the most cost-effective strategies for businesses in achieving their goals.

In this course, you’ll learn how you can reach your audience in key moments that matter and boost website visibility on search engines. It will discuss the fundamentals of SEO, and how you can implement optimization strategies for on-page and off-page SEO. You’ll also learn how you can create a long-term content strategy and analyze SEO performance.

What You Will Learn

At the end of this course, you will be able to:

  • explore the basics of search engine optimization
  • learn optimization tools and techniques for on-page and off-page SEO
  • learn how you can conduct keyword research and effective content planning
  • discover how you can measure SEO performance and develop actionable insights

Course Content

Week 1:SEO Foundations

9 Videos | 1 Activity

9 Videos

  • Welcome to the course!
  • The value of search engine optimization
  • How Search Engines Work
  • Elements of an SEO Audit
  • The Importance of Keyword Research
  • Google Keyword Planner
  • Evaluating Keywords
  • Understanding Long-tail and Short-tail Keywords
  • Summary

1 Activity

  • Exit Assessment

Week 2: Understanding on-page and off-page SEO

11 Videos | 1 Activity

11 Videos

  • What is on-page SEO?
  • Optimization: Textual Elements
  • Optimization: Images and Video
  • Personalization and SEO
  • Creating an Effective SEO Content
  • What is off-page SEO
  • Understanding the importance of link-building
  • Internal and External Links
  • Finding Link-building Opportunities
  • Outreach Best Practices
  • Summary

1 Activity

  • Exit Assessment

Week 3: Content Strategy

4 Videos | 1 Activity

4 Videos

  • Creating a content strategy for SEO
  • Optimizing your content
  • Promoting content across various platforms
  • Summary

1 Activity

  • Exit Assessment

Week 4: Evaluating Performance

3 Videos | 1 Activity

3 Videos

  • Analyzing SEO Performance
  • Measuring Content Performance
  • Key Takeaways

1 Activity

  • Exit Assessment
  1. Course Number

  2. Classes Start

  3. Classes End

  4. Estimated Effort

    2 hrs./week (8 hours)
  5. Price