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Planning and Executing a Digital Marketing Strategy

Department of Information and Communications Technology
Enrollment in this course is by invitation only

Course Overview

By taking this course, you’ll learn to develop deeper understanding on how to sell your products online, learn to setup ads on Facebook and Instagram, monitor ad campaigns, and understand what drives success through analytics

What You Will Learn

At the end of this course, you will be able to:

  • set up your shop on Facebook and Instagram and promote your brand online
  • learn how to set up ads on Facebook and Instagram for your business
  • identify KPIs for your Facebook and Instagram ads and define ad metrics to measure success
  • learn how to read dashboards and get relevant insights to grow and scale your brand

Course Content

Week 1:Sell your products online

13 Videos | 1 Activity

13 Videos

  • Welcome to the course!
  • Course Overview
  • Setup shop on Facebook
  • Setup shop on Instagram
  • Summary

1 Activity

  • Exit Assessment

Week 2: Setup Ads to Grow your Brand

6 Videos | 1 Activity

6 Videos

  • Setup ads on Facebook: How it works
  • Setup ads on Instagram: How it works
  • Summary

1 Activity

  • Exit Assessment

Week 3: Monitor ad Metrics and Performances

5 Videos | 1 Activity

5 Videos

  • Overview
  • Return on ad Spend
  • Leads
  • Clickthrough Rates
  • Follower Growth
  • Reach
  • Engagement Traffic
  • Summary

1 Activity

  • Exit Assessment

Week 4: Facebook and Instagram Ad Insights

8 Videos | 1 Activity

8 Videos

  • Overview
  • Navigating Facebook Business Suite: How to Use the Ad Dashboard
  • Navigating Instagram Business Suite: How to Use the Ad Dashboard
  • Key Takeaways

1 Activity

  • Exit Assessment
  1. Course Number

  2. Classes Start

  3. Classes End

  4. Estimated Effort

    2 hrs./week (8 hours)
  5. Price