Establishing Brand and Visual Identity
Department of Information and Communications Technology
Enrollment in this course is by invitation only
Course Overview
This course will teach students how to develop and design their own personal branding such as logo, slogan and branding kit. They will use their color palette, typeface and styles to create mockups to ultimately make their own Brand Book.
What You Will Learn
At the end of this course, you will be able to:
- learn how to plan and choose branding visuals
- create brand visuals and compile it in a Brand Book
Course Content
Week 1: Planning your Brand
8 Videos | 1 Activity
8 Videos
- Welcome to the course!
- Brand Planning
- Color Palette
- Typeface and Styles
- Logo Creation
- Banner
- Activity: Brand Kit
- Summary
1 Activity
- Exit Assessment
Week 2: Prepare your Brand Style
6 Videos | 1 Activity
6 Videos
- Typeface Guidelines
- Image Treatments
- Effects and Styles
- Logo Variations
- Activity: Brand Style Guide
- Summary
1 Activity
- Exit Assessment
Week 3: Personal Brand Design Set
6 Videos | 1 Activity
6 Videos
- Mockups
- Mockup Resource
- Social Media templates
- Personalization
- Activity: Brand Design
- Summary
1 Activity
- Exit Assessment
Week 4: Your very own Brand Book
6 Videos | 1 Activity
6 Videos
- Brand Book
- Preparing Assets
- Profile Details
- Text Content and Image Captions
- Activity: Brand Book
- Key Takeaways
1 Activity
- Exit Assessment