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Intermediate Level of Digital Transformation

Department of Information and Communications Technology
Enrollment in this course is by invitation only

Course Overview

The course is the continuation of the Basic level. In today’s age, technology is evolving every second, so is our way of living. In this course, learners will learn further about Digital Transformation from the transformation of a traditional industry, holistic view of business up to digital marketing.

What You Will Learn

At the end of this course, you will be able to:

  • learn the Transformation of a Traditional Industry to Digital
  • learn and how to apply Digital Marketing for your business
  • analyze the difference between organic and paid ads in Internet Marketing
  • setup and measure digital presence for success

Course Instructor

Course Staff Image #1

Dr. Chris Dayagdag

Subject Matter Expert

Course Content

Week 1: Transformation of a Traditional Industry

5 Videos | 1 Activity

5 Videos

  • Welcome to the course!
  • Pivoting towards faster transformation
  • Embracing change
  • Digitization will not wait
  • Summary

1 Activity

  • Exit Assessment

Week 2: Holistic View of Business

4 Videos | 1 Activity

4 Videos

  • Overview
  • Advantages of Holistically Adopting Digital Transformation
  • Implementing Holistic Digital Transformation
  • Summary

1 Activity

  • Exit Assessment

Week 3: Digital Marketing

8 Videos | 1 Activity

8 Videos

  • Overview
  • Social Media Marketing
  • Search Engine Marketing, SEO, Email, Video and other forms of Digital Marketing
  • Search Engine Optimization
  • Email Marketing
  • Video Marketing
  • Affiliate Marketing
  • Summary

1 Activity

  • Exit Assessment

Week 4: Organic Vs. Ads Internet Marketing

4 Videos | 1 Activity

4 Videos

  • Overview
  • Google and other major search engine organic visits
  • Google Paid Ads
  • Key Takeaways

1 Activity

  • Exit Assessment
  1. Course Number

  2. Classes Start

  3. Estimated Effort

    2 hrs./week (8 hours)
  4. Price