Copy That Converts: Effective Copywriting for Your E-Commerce Store
iACADEMY
Enrollment is Closed
Course Overview
This course aims to help you learn how to drive up sales through a well-written and effective copy. The subject matter expert will share with you his vast experiences combined with practices from the best marketers and agencies like Neil Patel, Davig Ogilvy, and Hubspot.
What You Will Learn
Upon completion of this course, the learners are expected to:
- demonstrate an understanding of evergreen copywriting principles from advertising giants and digital marketers
- examine different kinds of copy such as product titles, product descriptions, and microcopy
- create effective copy for their e-commerce store
Course Instructor
Carlos Rivera
Subject Matter Expert
Course Content
Module 1: Introduction to Copywriting
10 Videos | 2 Activities
10 Videos
- Welcome to the course!
- What is copywriting?
- What makes an effective copywriter?
- The Copywriting Process
- Who are you writing for?
- Doing Your Research
- Buyer Persona
- Finding Your Voice
- David Ogilvy’s and Copywriting
- Summary
2 Activities
- Recall Activity
- Exit Assessment
Module 2: The Basics of Copywriting
5 Videos | 2 Activities
5 Videos
- How to Talk to Your Audience: Knowing Your Audience
- Keep It Simple
- Show, Don’t Tell
- What Is Direct Response Advertising and 5 Things to Learn from Direct Response Copywriters
- Summary
2 Activities
- Recall Activity
- Exit Assessment
Module 3: Writing Copy That Sells
7 Videos | 2 Activities
7 Videos
- What is the big idea?
- Unique Selling Proposition
- 7 Hacks Copywriters Use to Make Effective Copy
- Unconventional Hacks
- How to Communicate Technical Details
- Storytelling Features and Benefits
- Summary
2 Activities
- Recall Activity
- Exit Assessment
Module 4: Advertising Copy
6 Videos | 2 Activities
6 Videos
- What is a landing page?
- How to Write Copy for Landing Pages
- What is a banner ad?
- How to Make an Effective Copy
- Writing Search Ads
- Summary
2 Activities
- Recall Activity
- Exit Assessment
Module 5: Copy for Your E-Commerce Store
4 Videos | 2 Activities
4 Videos
- What is an e-commerce page?
- Product Titles
- Writing Product Descriptions
- Key Takeaways
2 Activities
- Recall Activity
- Capstone